About Us
OUR STORY
Three generations of tequila tradition in Amatitán, Jalisco
LIKE
THE AGAVES,
WITH STRONG ROOTS
We are a tequila brand from Amatitán, Jalisco, part of the renowned agave-growing region, bringing together family and regional tradition with contemporary values and a transition toward the future.
Our purpose: to create a unique and sophisticated spirit that preserves the quality and legacy of Mexico's quintessential drink.
THREE GENERATIONS
It all began many years ago, with the life stories of two men
THE PIONEERS
Salvador Rivera Lizardi & Enrique Partida Zepeda
Salvador arrived in Amatitán at the age of 17. He began by renting land for agave cultivation until local tequila producers, seeing his perseverance, gave him the opportunity to enter the business as an agave supplier.
Enrique, at only 16 years old, began as a mule driver. He later migrated to the United States and, in 1965, acquired his first ranch dedicated to agave. He returned to Mexico and became one of the main raw-material suppliers for the most successful tequila houses of the time.
THE UNION
Salvador Rivera Cardona & Lorenza Partida Zúñiga
The children of these two suppliers met and fell in love. The Rivera and Partida families decided to come together through their wealth of agave and their shared love for tequila.
Together they created Agaveros Unidos de Amatitán, S.A. de C.V. in 1996, and one year later began producing the renowned Tequila Miravalle. When the two heads of the families passed away, Salvador and Lorenza continued leading the company, preserving the tradition with care and dedication.
TRIGARANTE
Salvador Rivera Partida & Andrea Jocelín Cárdenas Arce
With the intention of ensuring that the tequila tradition continues and transcends, the third generation set out to make its tequila heritage more present than ever through Trigarante.
Trigarante was born as a tribute to the legacy of the Rivera and Partida families, and to the history of Mexico — to the Trigarante Army, which fought to defend the three guarantees of the Plan of Iguala: union, independence, and religion. All of this while embracing the importance of making both tradition and contemporary values part of who we are.
At Tequila Trigarante, we believe deeply in the importance of honoring the past and our roots. We stand apart as a brand committed to preserving the original, artisanal tequila-making process.
THREE GUARANTEES
Just like the Trigarante Army, we also have three guarantees to preserve and defend tequila
TRADITION
Preserving our family legacy and Mexican roots is what matters most. Our tequila retains the original, artisanal, and traditional process that has always distinguished this national drink. The result is an organic tequila with a unique flavor.
EXPERIENCE
Experience stands behind us: we come from traditional tequila makers. When it comes to tequila, we know exactly what we are talking about; we are the generation continuing the legacy. Our product is authentic and crafted to high quality standards.
INDEPENDENCE
We take care of everything from agave cultivation to bottling. By being 100% self-sufficient, we can produce three exceptional tequilas: blanco, reposado, and añejo, controlling every detail of the process.
OUR
VALUES
The principles that guide every step of our process and define our identity as a tequila brand.
FAMILY
For us, family is our greatest value and the foundation of everything, because through it we become who we are.
UNION
Our story has shown us the importance of unity and working together to achieve everything we aspire to.
BELONGING
Belonging to a tradition gives us the support and decades of experience reflected in the excellence of our product.
QUALITY
Tradition compels us to offer a spirit that carries the quality that defines our processes and our Mexican identity.
RESPONSIBILITY
We create a premium tequila whose production supports the community by generating more jobs in our region.
TRANSPARENCY
We ensure honesty in every aspect of the process. Our tequila is authentic and reliable, fully aligned with all necessary regulations.
ADAPTABILITY
Although tradition defines us, we are committed to keeping a fresh perspective and an open attitude toward the changes the world may require of us.
MISSION
To unite and preserve our family and national tequila tradition in a product that reflects the importance of keeping our origins present while also embracing new traditions and looking toward the future.
VISION
To become a tequila brand with national and international reach, bringing Mexican tradition and roots to every place where we are present and being recognized for offering tequila of the highest quality.
OUR COMMITMENT
To our land and our people
Agaveros Unidos de Amatitán, our factory established at Rancho Miravalle, is made up entirely of employees from the municipality. We are a source of income for more than 65 families in the community.
We define ourselves as an environmentally responsible company: chemical-free plantations, wastewater treatment and reuse, reuse of bagasse as compost, and the use of solar panels for production.
supported
employees
chemicals
